Press release - New store / Showroom

A P P L E T R E E S' new Store / Showroom at Artillerigatan 29, Stockholm 

This is a short presentation of Swedish brand APPLETREES, a truly independent company and living dream created by Charles Murray and Victor Sandberg.

Since the launch of one white shirt in Paris during the summer of 2014 APPLETREES has grown organically and are now selling to exclusive retailers in over 10 countries and owns and operates 2 stores with base at Artillerigatan 29 in Stockholm Sweden.

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Please see lookbook here >>


The Products

APPLETREES is commited to create long lasting, high quality, unisex products that are designed to function well in daily life. Shirts, silk scarves and jeans are the main focus of the collection. To ensure this, all APPLETREES products are tested, washed and worn for up to 18 months before going to market. Using some of the worlds finest raw materials from Egyptian cotton to Mulberry silk, the products stands the test, the shirts and the jeans have been washed up to 600 times which corresponds up to 10 years normal wear.