This is a short presentation of Swedish brand A P P L E T R E E S, a truly independent company and living dream created by Charles Murray. Since the launch of one white shirt in Paris during the summer of 2014 A P P L E T R E E S has grown organically and are now selling to exclusive retailers in over 10 countries and owns and operates 2 stores with base at Artillerigatan 29 in Stockholm, Sweden.
A P P L E T R E E S is committed to create long lasting, high quality unisex products that are designed to function well in daily life. To ensure this, A P P L E T R E E S products are tested, washed and worn for up to 18 months before going to market. Using some of the worlds finest raw materials the products stands the test, the shirts have been washed up to 400 times which corresponds to up to 10 years normal wear. We produce our shirts in Northern Italy, our silk in Lake Como (Italy), Our Cashmere in Scotland and our socks in England. All our cotton shirts, pants, shorts and boxers are made out of Egyptian Giza 87 cotton, veiled in to yarns in Northern Italy. We believe in timeless designs, if a product is NOT good enough in ten years, IT is good enough today.
As a responsible company A P P L E T R E E S has created a recycle program that engages us and out customers to make sure that minimal amount of clothes is being thrown out in the landfill. If and when a customer feel a need for a change or upgrade to a new A P P L E T R E E S garment, customers are encouraged to return their worn A P P L E T R E E S product and receive a 30% discount on a new garment. A P P L E T R E E S will then re-stock the worn garment in the recycle section in the store at 50% of original retail price, giving the products an Extra Life for a second generation.